Mobile applications or apps are a good way to access information or use data in a specific way. Users install these apps through play stores or ads and can understand its utility for their purpose only after downloading and using them. Google has now changed the way in which its users will access these apps.
It has once again brought a revolutionary way in which users can browse the apps. This time it is based on the idea that a mobile app is not a space enclosed within boundaries. Opening up the mobile app space, they have redesigned the experience of using the app. It is now possible for users to find information that is locked in a mobile app without actually downloading it.
How it works?
Google has partnered with nine apps whose content will be visible even if they are not installed on the phone. With the new technology, Android users will be able to take a sneak peak into what the app offers before installing it. Google acquired Agawi, a startup through which it came on this streaming technology. The app runs on virtual machines on Google’s cloud platform which acts as the interface between the end users’ actions and client response.
The Thought Behind
There are so many apps that are being launched by developers regularly. The users have to download them for trial. A research revealed that 1 in 4 apps is never used after installation. The way to get to know the real users and their interests is to allow them to ‘use’ the app from within the ad. The conversions that happen in this process will be the actual contributors to revenue generated for developers.
Who benefits from this?
The streaming technology allows users to play or use a mobile app in the mobile ad. The biggest beneficiaries from this technology, it is hoped, are game developers. They will be able to find the target group of people who will be introduced to the game through these trial run ads and will keep coming back to it and will spend money on in-app purchase for products in the virtual world. This is how revenue will be generated which is essentially the aim of all apps.
The other benefit is for the end user. Instead of cramming up their phones with apps that look promising, they can use one and decide whether they really want it. This is definitely better than having a phone whose storage is full of downloaded apps that the users haven’t used since installation.
To Sum It Up
Google has planned to create a 60 seconds trial run ads which can be customized by the developers. To make the experience user friendly, there will be no need to ‘sign up’ or ‘register’ or even watch the small animated clip – the users can click on the ad and start playing. Success on this front will lead to more and more developers partnering with Google for this platform.